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About me. Hi, I’m Mel. My passion for makeup, hair, nails, and all things beauty drives everything I do. In 2020, I graduated from Canada’s top business school, the Ivey Business School, and embarked on a career in product development. This field has proven to be the perfect blend of my analytical business skills and my artistic creative talents. My goal is simple: to create products that people love, solves problems and allows people to express themselves, feel beautiful, creative, and everything in between.
Professional: Product Designer + Developer
I am a dedicated Product Designer and Developer with a keen eye for identifying beauty problems and market opportunities. I have successfully brought over 18 collections to life, specializing in hair extensions and hair accessories. I thrive on transforming ideas into tangible products and am motivated by seeing customers rave about the products I’ve developed. Looking ahead, I am excited to explore the world of color cosmetics, which aligns closely with my passion for makeup.
My expertise spans comprehensive project management, guiding projects from initial ideation to final launch. I have a proven track record of managing multiple projects simultaneously, ensuring that each product meets the highest standards of quality and performance. My ability to collaborate effectively with cross-functional teams, including marketing, creative, and operations, ensures that every product aligns with the brand’s vision and market demands.
Product creation involves continuously addressing and resolving various challenges from conception to launch. While there are numerous aspects that can shift or go wrong, I find it both challenging and rewarding to navigate these issues with creative, out-of-the-box solutions, and the support of a strong team.
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Creative Endevours: Makeup + Photograhpy
At 15 years old, I fell in love with makeup. I began experimenting with colorful eyeshadow, cut creases, graphic liner, and intricate eye looks in the privacy of my childhood bedroom. Behind closed doors, I posted photos of my makeup on a secret Instagram account, too shy to share this passion with my friends and family. At the time, makeup was very natural and minimal, so the creations I experimented with felt unconventional and outside the norm.
Fast forward over a decade later, I am proud of my makeup artistry, regularly posting on Instagram, TikTok, and YouTube to connect with those who share a similar passion and artistic vision. I create colorful makeup looks that I am proud of, continuously learning and enhancing my skill set. It has been incredibly fulfilling to ignite the creative fire that I had suppressed for many years and to inspire others to view makeup as a medium for self-expression—where the face becomes a canvas and makeup becomes the paint.
Witnessing my personal growth alongside the evolution of the industry has been remarkable. The past decade has witnessed a significant shift, with brands embracing colorful, sparkly, and playful products that were once rare. Brands are now fostering community and actively involving customers in the product development process, listening to their desires and preferences to create offerings that truly resonate with their audience.
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